The outcome of every business objective you have is driven by one critical factor
A factor you can impact and control
The commitment of your culture
Every organization I’ve ever worked with can state their business and financial objectives in very clear and confident terms.
New markets opened. New innovations developed. The smooth adoption of new technologies. Increases in Customer Satisfaction. Decreases in Cost of Acquisition. Improved EBIDTA.
What’s often missing from the conversation is understanding that all of those objectives are outcomes of the most powerful business accelerant under your control – the commitment of your employees and your culture.
I’m talking about those brilliant, creative, irrational, emotional, passionate, hardworking, purpose-driven humans that you’ve assembled at your company
This is definitely not an exercise in values posters and RTO mandates.
HERE’S WHERE I CAN HELP YOUR ORGANIZATION:
A Culture Audit based in data, not hypothesis, of the current culture you have - and what are the drivers of that culture.
A Culture Roadmap of the opportunity areas within your current culture you can tackle quickly for those vital quick wins
An understanding of the emotions driving the current behaviours inside your organization - what they are, why they’re occurring and what is creating the conditions that exacerbate them.
An understanding of the unconscious “ways of working” that are impeding your employees and are holding them back from truly committing to the culture you need.
Popular UK Marketing podcast “The Unicorny Marketing Show” interviewed me on why I believe every Marketer needs to consider Culture as their most sustainable competitive advantage. Do you agree?
UNDERSTAND YOUR CURRENT CULTURE, THEN
DEFINE YOUR IDEAL CULTURE
There are several fantastic Culture tools in-market. Personally the depth, robustness and global validity of the Human Synergistics model is my preferred approach.
No Culture or Leadership refinement can truly begin without understanding where you and your organization are starting from. That’s the power of HSI.
CULTURE IS EMOTIONAL, NOT RATIONAL. WHAT EMOTIONS RUN YOUR CULTURE?
No culture exercise is complete without understanding the most critical driver of employee behaviours and decision-making.
Their emotions.
The Emotional Culture Deck is a powerful unlock to understand the emotions your employees feel today - and what is creating those feelings in your environment.
SOME SAMPLE ENGAGEMENTS
Canadian Telco: Lead an employee motivation and engagement project related to their current business strategy including Culture and Communication recommendations for the COO.
North American Property Developer: Executed a Culture Audit sponsored by the COO leading to an internal communication and change management plan to refine and modify their Culture practices.
Canadian Technology Leader: Lead Global Leadership Team through a rigorous series of Culture workshops defining and codifying Values and Behaviours for implementation.
Communications Agency: An intensive Culture evaluation and Culture Audit to identify opportunities to reinforce their Challenger brand persona and GTM strategy.
“Hilton is one of the most empathetic, tenacious marketing leaders on the plant. No one cares more, does more, impacts more than Hilton. I recommend him to any organization that has a fast clockspeed, and a need for passion.”